Google announced the launch of Keen, an AI-powered Pinterest rival app from the Area 120 workshop. Keen is developed with the collaboration of team People and AI Research. You can use Keen on the web or as an Android application.

In a blog shared by Google, Keen co-founder CJ Adams explains that Keen is not targeted toward making people scroll through the application for endless hours; instead, it lets people follow their interests and helps them learn categories like Bird watching or researching typography and more.

The platform will use Artificial Intelligence (AI) to help curate the content for the users. Google’s AI would help the search index things according to the user’s interest. The more user would use it and organize their interest, the Keen would become better at recommending content.

Keen also allows user to keep their profiles and shares public or private, giving them control spread to what they share. Facebook also tried launching a new application called Threads, competing with Twitter.